Detroit, MI – Just days after the car-heavy International Consumer Electronics Show (CES) in Las Vegas wrapped up, many expected the Detroit Auto Show to focus on new technologies like Apple CarPlay and Android Auto integration, improved driver assistive technologies, electrification and autonomous driving technology to name but a few.
Just like the consumer technology industry, the motoring world thrives on iteration and upgrade cycles and game changing breakthroughs.
The automotive industry are the originators of the notion to push ‘new and improved,’ models yearly. Be it a new variants of beloved marquees, the addition of more chrome or fins, to moving the needle on performance, fuel economy, safety and of course, price.
In 2016, technology and the car manufacturing businesses are careening into an inevitable collision. While there are upstarts and start-ups like Tesla and more recently Faraday Future, who are applying the bare-bones structure of hungry tech startups into a model for innovation and manufacturing electric vehicles. We have giants like General Motors who are placing considerable R&D investment and quickly adapting to new technology-focused electric vehicle platforms.
It’s definitely an arms race, with many similar objectives in sight. Affordable long-rage electric vehicle, connected vehicles that easily morph into an extension of a driver’s chosen mobile ecosystems and infotainment, smarter vehicles that proactively improve driver and passenger safety.
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